FM Radio

Attracting at-work listeners has long been indispensable to the success of AC, classic hits and other music formats. A webinar from NuVoodoo Media Services, “How to Win the Workplace War With PPM Panels & Diary Keepers,” offered broadcasters a tool chest of new information about best practices to reel them in and keep them listening.

The media marketing, programming and content intelligence provider surveyed 3,041 persons ages 14-54 online in January 2018, focused in Nielsen PPM markets.

Calling its sample group “ratings likelies,” meaning those deemed inclined to participate in PPM or diary surveys, NuVoodoo asked participants if they listened to either the radio or a streaming service while at work. In total, 39.1% said yes—with a robust 56.4% of “PPM likelies” responding yes and 59.0% of “diary likelies” saying yes. The percentages were highest for those 18-34, followed by 25-54, 35-54 and 14-24.

Those that tune in durin
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Katz Media Group has promoted Christal Radio president Christine Travaglini to president of Katz Radio Group, tasked with overseeing the radio rep firm’s nationwide sales operations. She reports to Mark Gray, who had been running the radio rep firm until March 2017, when he was promoted to CEO of Katz Media Group.

A longtime Katz veteran, Travaglini has been president of Katz division Christal Radio since 2008. She will now drive overall business development and strategy of Katz Radio Group’s 14 regional offices that serve as the national sales rep firm for more than 3,300 radio stations and their digital audio platforms. In a news release, Katz said Travaglini “will lead the Katz team in driving maximum results for broadcasters and their advertisers through radio advocacy, innovative marketing solutions and compelling data and insights.”

Travaglini was the first person to rise from an assistant to president within the Katz organization. In 201
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